Asking for Attention
How will you ensure your book (or your Substack) delivers the goods?
This entry brought to you by Bookwriting on the Installment Plan. It slices. It dices. (It’s late.)
How many Substacks are you subscribed to right now? How many subscriptions are you paying for? How many do you read on the regular?
I’ll wait. (Three fingers pointing back at me on this one, to be fair.)
We only have so much executive function available, people. And it’s being siphoned off 10 different ways 3-5-7+ minutes at a time.
If you’re like me, out of that dozen subscriptions (or more) there are 2-3 you look forward to reading because I always take away something meaningful. Like this one. And, this one.
And out of that dozen, there are 4-5 that are perfectly interesting and well-done but not relevant enough to what I’m doing at the moment to warrant my consistent attention. The rest I end up ignoring. (Eventually I’ll unsubscribe.)
All this to say: I understand what I’m asking from you with these daily missives.
My mission is to teach you how to write a book in five minutes a day. You game?
I want to ensure that once people pick up your book they will be compelled to read it to the end because you are rewarding them with a steady stream of serious psychic paychecks along the way.
It can—and must—be done. Especially if your book’s “job-to-be-done” is to befriend your reader and start the process of getting them to know, like, and trust you.
The right book can start that relationship long before you even know they are looking for you, and when it’s done just right, inspire that reader (prospect) to connect with you. Even better, you won’t need to spend time convincing them of your value— because they’ll already know.
So, thank you, literally, for your attention to this matter.
